Anatomy of an Effective Business Card

The elements of a business card consist of 1) the style – horizontal or vertical, 2) color – black-and-white cards or color business cards, 3) printing materials – printed on papers, plastic cards or magnetic cards. The most important part of business cards, however, are the information elements of a business card. After all, business cards convey the message you want to pass to your prospects, customers or clients. Effective business cards make a huge difference in your daily interaction with prospects, customers or clients. Many business deals actually begin with the exchange of business cards. Effective business cards send a clear message to your customers about who you are and what your business does. But not all business cards are created equal. When you greet your customers with business cards, you want to impress them with messages that highlight the uniqueness and value of your products or services. If they don’t use your services or buy your products today, you want to encourage them to come back in the future.

Information about the Person
There’re two types of business cards in terms of the purpose – the business cards that present a business and the cards that present an individual. The first type of business cards will just list company name, service, contact phone number and fax number. They’re often placed at the service desk for customers to pick up. The second type of business cards is the one we really refer to as business cards. They present both an individual cheap Windows 10 product key and a business. The cards will list the person’s name, job title, and a brief description of the job title if official job title isn’t intuitive to laymen. Even if the job title is trivial, a tag line will emphasize your expertise and services and distinguish you and your business from others. A web designer may use a tag line – “build your virtual office”. An Internet marketing expert may say “Convert your visitors to sales”.

Information about the Business
Business information is the focal point for both types of business cards. The information about the business includes business name, brief description of the business, business contact phone number, fax number, physical address and website URL. More and more businesses have official websites for their businesses, but not every business prints the URL on the business cards. Some marketing experts actually believe that the purpose of the business cards is to remind customers to either call you or to visit your website for more information as needed. Website is where they find detailed information about your business.

Once we’ve identified the elements of an effective business card. The design of your business card is only limited by your imagination. You can do business card printing yourself using many different business www.keystonegate.ca card templates online or from business card printing software library for common business cards. You’ll need professional printing companies if you plan to have a magnetic card or plastic cards.

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29 Perfect Business Card Tips That Will Make You Loads of Money

I love networking and meeting new people. I enjoy the pleasant etiquette of exchanging business cards. Unfortunately, I have seen some poorly designed business cards in my travels. I have been handed a boring dull business card from someone claiming to be a professional graphic designer. I have been handed a torn and frayed off-size card by someone claiming to be a marketing consultant. I’ve seen cards with outdated contact information and scribbled Buy Windows 10 product key corrections.

This article is intended to help business owners create and design a business card they can be proud to present – a card that will pass the trash test. The goal is to be memorable. What I want for you is for prospects to remember who you are days, weeks, and months after the networking event and for you to make loads of money because of your business card!

Please use the tips listed here to design a card that works for you:

1. Don’t use plain white card stock for your business card. There’s nothing more boring than a white card.

2. Don’t use raised printing also called thermograph printing. This is considered passé.

3. UV coating is the shiny coating you see applied to many cards. Make sure you coat only one side of your card as people like to write on cards to remember who you are and where they met you.

4. Make sure there are 3 methods of communication on your card. Prospects have a preferred method and if you don’t include it, you may not hear from them. List your phone number, email address, and mailing address.

5. Use your business card to drive traffic to your website. Advertise on your card “download my free report” at yourwebsite.com

6. Use a nice quality card stock for your card. There’s nothing that screams unprofessional as a thin card.

7. Don’t list your fax number unless your business regularly receives faxes as a normal part of your business workflow. This is extra information that doesn’t need to crowd your card if not appropriate. And you won’t be bothered by fax advertising.

8. Include a Tagline on your card. Tell your target clients what it is you do for them. This will serve to polish your image and create a brand for your company. Put your tagline on the front of the card.

9. Maintain a consistent brand by utilizing your unique design on both your Buy Windows 10 key business card and your website.

10. Keep your business card simple. Don’t try to cram too much information on it. You need some white space to even out the design.

11. Use no more than two fonts in your card design. Fewer fonts make it easier on the eyes.

12. Don’t use all caps on your card. All caps are difficult to read.

13. Don’t use odd sized cards. Prospects keep regular sized business cards after networking events. Odd sized cards eventually end up in the trash.

14. Use the back of the card for something useful, like a listing of the benefits your clients receive from utilizing your services.

15. If you really want to be cutting edge, use the new video business cards available today. This technology is said to be the wave of the future and especially useful if you exhibit at tradeshows.

16. Do utilize a photograph of yourself on the front of your card if you are in a relationship building profession. This helps to make you more memorable.

17. Do utilize a four color photo of your creations on the back of your card if you are in the creative professions.

18. Make sure your business card fits who you are. If you’re an artist, include a photo of your work and make sure the card has an artistic feel. If you are in a conservative field, keep the design simple.

19. Make a digital version of your business card and include it in your email signature.

20. Use a professional email address on your cards.

21. Add certifications and titles to your card to add credibility.

22. When handed a card, make sure to study the card and ask questions about the prospect. This makes you a more interesting person.

23. When giving out business cards take them from a case and hand them to your prospect so that the card is facing up. I don’t know how many times I’ve been handed an upside down business card.

24. Include an offer on the back of your business card such as a free consultation or free quote offered in the form of a call to action.

25. Include a card with all correspondence.

26. Use a logo that is visually appealing and tells prospects what it is you do for a living.

27. Use a 4-color business card. They are not expensive and are more memorable.

28. Make sure you list your title near your name.

29. Hand out your business card as much as possible. Keep a supply in your car so that you never run out!

Professionalism Counts

The best advice I can give you is to use a professional to design your card. This is a one-time investment in your company identity. Just think about the additional fees you can command when you are perceived as an expert. How much is your professional presence worth to you? A well-designed business card shows that you are a successful entrepreneur and not a fly-by-night. It also positions your business for success by presenting a clear image of a company that can be trusted.

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How To Choose An Online Business Card Printer

It’s gotten way too confusing to order business cards online. How do you choose a business card printer when there seem to be millions of them competing for your business?

Shopping for business card printing online is like shopping for any other product – your goal is to find what you what, for a reasonable price, from a reputable dealer. The problem when buying business cards online is making sure you’re comparing apples to apples, as the saying goes.

Finding the Business Cards You Want

Your first task is to find an online business card printer who carries the type of business card you want. Most online business card printers offer full-color business cards in a standard size (3″ by 2.5″), so a simple search for “business cards” or “business card printing” will find those.

You will need to decide whether to use custom artwork for your business card or one of the pre-designed backgrounds or templates offered by many business card printers. Again, many online business card printers allow you to order business cards either way.

Don’t be put off by the idea of using backgrounds that are available to everyone else; odds are slim that any of your direct competitors will find and use the same background. And these are professionally done designs that flat-out make you look good to prospects. (Much better than a homemade business card!)

If you need different cards, such as die-cut business cards or embossed (raised print) business cards, those are also easy to find using your favorite search engine. Many business card printers offer more than one type of card – raised print, one-color or full-color, for example. Some even offer magnetic cards, sticker cards and more.

For the purposes of this article, we’ll assume you’re looking for full color business cards.

Paying a Reasonable Price for Business Cards

Business cards are the bargain buy of the marketing world, but comparison-shopping for business cards can be a nightmare. It’s not enough to compare style and price of business cards between printers (say, 1000 full-color cards, printed on one side – 4/0).

Besides the style and price, you also should compare:

the thickness of the card stock (a 14pt card is sturdier than a 10pt card);
whether or not a protective coating is included in the price (and which type – a card can be “glossy” without having the protection of UV coating, and UV coating is generally considered more desirable than aqueous coating);
whether or not there are extra charges, such as a fee to upload your own images;
how many (or how few) business cards you can order at a time;
shipping costs; and, last but not least;
the reputation of the business card printing company.

Finding a Reputable Business Card Printer

Online business card printers who’ve made it to the top of the search engines, and stayed there, are generally okay – but not necessarily.

In fact, one popular, high-ranking business card printer online has such a pattern of complaints that they’ve received an “Unsatisfactory” rating from the Better Business Bureau. (This company’s cards are also of substandard size, although it’s hard to tell unless you directly compare them with another business card.)

So one guideline is to look for a designation such as Better Business Bureau approval or Bizrate certification. If a company has won such a designation, they’ll probably mention it somewhere on their website. Testimonials are another clue – but it isn’t hard to find a dozen happy people out of thousands of customers, so read them with a grain of salt.

Another way to assess a business card printer is to request samples of their business cards – not only will you get to examine actual cards, but you’ll get a feel for their customer service as well.

One Last Complication

Did you know that many, if not most, of the business card printers on the web are dealers for two or three huge wholesale business card printing companies? That’s right – you spend all that time shopping for the right business card printer and you probably don’t realize you’re comparing identical cards.

(You usually can’t tell until you reach the section of the website where you actually choose and edit a business card template or background – the URL will change.)

Now there’s nothing wrong with these online business card dealers, many of whom add value by educating people about business cards, just as I do, and nothing wrong with the business cards. But knowing that many business card printers online offer the exact same cards should save you some comparison time!

Given the affordability, portability and versatility of business cards, it is certainly worth taking time to shop around for the right business card printer for your business. And now that you understand some of the differences, you’ll make a more informed decision when you next go looking for a business card printer on the Internet.

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